Big Data...

It's all the rage, and this article points out the challenges that are being faced by companies when it comes to collecting data. Consumers (like me!) are realizing that they don't always want their data being collected and tracked, and they are limiting what companies will collect. However, some companies are starting to take advantage of that, by allowing customers to have control and willingly share information that they are comfortable with giving the company. It's brilliant, in my mind, because then companies will be able to gain more specific information that pertains to the consumer, and it will allow the company to focus more directly on what matters to the customer. The article mentioned that, and I think it's a great idea. Consumers are looking to keep their data private and secure, and they want to make sure that information about them isn't being used in a way that's not acceptable. I recommend reading the article, because as much as there is a demand for data analysts, I feel like it's going to subside at least a little bit due to consumers protecting themselves.

http://www.pcworld.com/article/2027789/big-data-collection-collides-with-privacy-concerns-analysts-say.html